We are an ethnic-fusion wear brand that strives to stand out and chart our own path. We create innovative and unconventional styles by crafting a contemporary twist to the timeless classics. While seamlessly incorporating emerging trends, we stay true to our rich heritage.
Our brand specializes in designing vibrant, vivacious and versatile looks that can be enjoyed, no matter the occasion.
We embrace the edgy, the different, and the fearless. We refuse to be bound by a standard or an expectation. We don’t believe in “one size fits all”. In this, we take after our girls. Our Ira girls are unique individuals with their own unique tastes and we try to expand our horizons to meet these challenges wholeheartedly.
Why follow the trend when you can make it? #BecomeTheRageOur brand specializes in designing vibrant, vivacious and versatile looks that can be enjoyed, no matter the occasion.
As homage to our inspiration and the centre of our universe, we chose to name ourselves “Ira” after the mother of founders - well, at least our mother. Our sun or as the French language calls it, our “soleil”, Ira is and has always been feisty, witty and spontaneous. A lawyer, mother, homemaker and more multi-faceted than any labels could capture, Ira has been questioning the norm since 1942.
She personified then the idea of empowerment that we stand behind now by her very existence.
An imaginative rebel, she chose to do things her way, a trait she passed on to her children, to us.
We, Sanjita Prasad and Simi Srivastava, founded our dream project, Ira Soleil. Discontent with the tent-like or constricting fitting of traditional clothes, or that “traditional” meant old and outdated, we rejected the notion that any one standard could work for all. We found our solution in creating. And we created for the Iras of the world.
The journey began in the small office of a textile exports firm in 2017 and now includes hundreds of people spread across various outlets in India, in select stores overseas, and on several sites online. We have stayed loyal to our identity in celebrating couture fashion with you. While it has been a whirlwind adventure, we have enjoyed every moment of it, and we would like to extend our gratitude to you for helping us make this a possibility.
Click on the button to READ MORE